American Standard launches a new website for Canada

americanstandard.ca provides homeowners and professionals with inspiration and information to help make better decisions for home projects

Toronto, Ontario. (January 9, 2012) -- The American Standard Brands upgraded Canadian website achieved the most important goal - ease of use. This was a challenge given the complexity of the site, but the designers delivered on their promise.

"We have packed the site full with exciting visuals and time-saving selection tools that will help both consumers and professionals," says Simone Abele, VP Marketing for American Standard Brands in Canada. "We feel that the enhancements will help end users experience our brands in new and inspiring ways."

The excitement starts with the home page – the ultimate in bathroom design and engineering presented in the LXP™ Toilet Collection; toilets with the unmatched combination of luxury designs and exceptional performance.

Visual inspiration, crystal-clear information
In the pages that follow, many photographs show how bathrooms and kitchens can be transformed with the right choice of fixtures and faucets, colours and textures from American Standard Brands. Questions about technology and performance are answered in clearly written interactive descriptions. On-line advice regarding product choice and installation procedures is easily available. For special issues, the site connects you to experts who will answer your questions. Everything you need to conceive, plan and complete a project using American Standard Brand products is here with fully bilingual options.

Stop dreaming, start planning
The new site is easy on the eye and also easy to navigate, but above all it is determined to be helpful, showing you the products you need, guiding you to the best solutions. When you see something you like, just bookmark it and it will always be close at hand. Sign up, and you’ll be given advance notice of new products that interest you.

Rebate coupons - Once you have signed up, valuable American Standard Rebate Coupons will come your way, starting with a launch special – $500 off on the purchase of any American Standard walk-in bathtub.

And there's more -At every turn, new and inventive features answer questions and encourage searching. An Inspiration Gallery is packed with hundreds of images, every one a perfectly realized bathroom or kitchen. Not sure about style? Style Advisor is an interactive test that reveals your own personal look. Baffled by technology? Help me choose takes the mystery out of
the advanced performance features that set American Standard Brand products apart from the crowd. Want to be shown? Informative videos add an extra dimension to your understanding of American Standard performance and style.

You’re never alone - The new website is packed with information, explanations and advice. But that may not be enough. On the Contact drop-down menu you’ll find ways to communicate with American Standard, by E-Mail and by calling a toll-free telephone number, putting you in touch with a customer service representative, in either English or French.

Point your browser to www.americanstandard.ca and set out on a voyage of discovery. American Standard - Style That Works Better For You®, especially in this new website.

ABOUT AMERICAN STANDARD BRANDS
American Standard Brands is a leading North American manufacturer of a wide range of high-quality building products, including faucets, fixtures, furniture, vitreous china fixtures, cast iron sinks, whirlpool tubs and other wellness products for the bath and kitchen as well as decorative panels. The company currently offers total project solutions for residential and commercial customers; employs more than 5,000 people in the United States, Canada and Mexico; and markets products under well known and respected brands, such as American Standard®, Jado®, Porcher®, Safety Tubs®, Crane®, Eljer®, Fiat® and Decorative Panels International®. American Standard Brands is an affiliated portfolio company of Sun Capital Partners. The company is online at www.americanstandard.ca, on Twitter at twitter.com/amercanstandard and on Facebook at www.facebook.com/AmericanStandardPlumbing.

For further information contact:
Simone Abele
Vice-President Marketing
American Standard Brands Canada
AbeleS@americanstandard.com


Peggy Sheffield, APR
Peggy Sheffield & Associates Inc.,
On behalf of American Standard Canada
Office phone: 416-246-0474
Cell phone: 416-822-8511
E-mail: psheffield@psapr.com